![](/uploads/laf-lovers-and-fighters-identity-voorkant2_hud07be8edbeaf7c9c8394bc9d202c19c4_1028031_2400x1350_fill_q75_box_center.jpg?_cchid=74ee8efb0fb8d94208f72242e5c146b8)
A highly-crafted and elegant logo design
We created a logo and identity for multi-award-winning director Erik Johann van Wyk. His agency, based in Cape Town South Africa, makes highly-crafted ads that stand out, entertain and move people. No matter the length, format or concept. His diverse body of work is widely recognized for elegantly designed on-concept executions layered with character driven storytelling and large-scale visual appeal. We designed a logo and identity to compliment exactly that.
![Logo variaties](/uploads/laf-lovers-and-fighters-identity-variaties-logo-1_hu452373b1f940d866a14a01c8b08a7fc4_561406_2400x1350_fit_q75_box.jpg?_cchid=e6738b103b96dcfd2d5caf8452b4e59e)
![Logo variaties](/uploads/laf-love-and-fighters-instapost-2_hudf27b05893a7956c97ca099da4e994af_570221_2400x1350_fit_q75_box.jpg?_cchid=f8c7bfcafd95c9dd2e58ec5ff9fbf252)
![Logo bord](/uploads/laf-love-and-fighters-board-2-1_hud7ba7f05cfdaab33b1cf4ddceef7e4e2_768597_2400x1350_fit_q75_box.jpg?_cchid=b9c3a147f0c2e8d76967a9fbd0e0c4bc)
![Kleuren](/uploads/laf-lovers-and-fighters-identity-kleurpalet-1_hu452373b1f940d866a14a01c8b08a7fc4_592799_2400x1350_fit_q75_box.jpg?_cchid=74c7902e3b59acc0888477ddb125f9c1)
Visit the Lovers & Fighters website here
![Visitekaarten](/uploads/laf-love-and-fighters-card-3-2_hu70c3666d5677f17140f55de286d38a72_737543_2400x1350_fit_q75_box.jpg?_cchid=effe0290f4bb4a2e3fa7402de59c496b)